Izods Paradigm
Luxury BranD Design & Packaging
Services
Logo design
Branding design
Packaging design
Brochure design
The Brief
Izods Pens are a high end retailer of luxury fountain pens and with the launch of their own brand pens Roy, the owner, wanted to create a sub brand to IZODS and required a logo, an outer packaging
box for the fountain pens themselves and a brochure.
The sub brand was created to appeal to his younger audience through bright paint splash designs and a modern typographic layout for the packaging.