I have previously written a blog post about 5 things you need to include on your website which, if you haven’t read that yet, I highly recommend reading that first and then coming back here to learn about the 5 things you need on your homepage specifically.

Generally speaking your homepage is your first impression. Although not always the case as your audience might have stumbled upon your blog post first (like you now perhaps) but the majority of the time it’s where people searching on google for your services will find you and land on your site.

This is why it’s super important to ensure that your homepage has at least these 5 key things to allow your audience to instantly know who you are, what you do and what the next step in their journey with you is.

Hero Banner

Your Offering

Portfolio

SEO Consideration

Calls to Action

There are many steps to building a successful brand but in this post I am breaking down only the actual designing parts of the process!

Below are the main 5 steps I go through every time I create a new brand for one of my clients which I also discuss in more detail.

Finding inspiration

Initial ideas

Refine

Feedback

Complete

Building a brand isn’t just about having a pretty logo and sharing similar looking images on social media. While this helps with keeping your brand’s image consistent there’s a lot more going on behind the scenes and at the beginning of the branding process to build a business.

There are various reasons to invest in a new website such as attracting new leads, cleaning up any issues with code and updating the overall design however I have detailed below a few things you might need to take a more in depth look at that you may not have considered.